Frazier History Museum

Kentucky Bourbon Trail® Welcome Center

Open since 2018 and located on the first floor of the Frazier, the Kentucky Bourbon Trail® Welcome Center is the Official Starting Point of the Kentucky Bourbon Trail®.


Concierge Service. The KBT® Welcome Center has a staff of friendly guest services professionals that can help you plan trips to Bourbon distilleries throughout the state and navigate the hot spots of Louisville’s burgeoning Bourbon, culinary, and nightlife scenes.

Distillery Videos. Having trouble deciding which Bourbon Trail® experience to visit first? Check out the KBT® Welcome Center’s touch-screen maps of Kentucky, which feature short preview videos of each distillery or bottling plant.

Trail Maps & Passports. Don’t forget to snag an official Kentucky Bourbon Trail® Passport and a map free of charge in the KBT® Welcome Center. If you get your Passport stamped at all sixteen distilleries and submit it, you’ll get it back with a free souvenir!

Artifacts & Replicas. Objects on display include an authentic whiskey thief and yeast jug, c. 1930s; a replica late 18th century copper whiskey still, and a facsimile of the May 4, 1964 Congressional resolution that designates Bourbon a “distinctive product of the United States.”

Facts & Trivia. What is Bourbon and how is it made? How was it distributed and regulated in the early days? And why is Bardstown the Bourbon Capitol of the World? Wall-mounted text panels, diagrams, and digital timelines answers these and other questions about Bourbon.

DRINKiQ Stations. Touch-screen monitors mounted in whiskey barrels provide access to the DRINKiQ quiz, a series of multiple choice and true-false questions about alcohol consumption. Visitors who complete the quiz can obtain a small gift from the guest services staff.

Official Merchandise. Adjacent to the Welcome Center is the Museum Store, which sells a wide variety of Bourbon-related merchandise — including Kentucky Bourbon Trail® hats, t-shirts, tote bags, lapel pins, popcorn, coffee mugs, rocks glasses, ornaments, and magnets.

Contact: 502.753.1699 | 829 W. Main St., Louisville, KY 40202

Kentucky Bourbon Trail® and Kentucky Distillers’ Association® are registered trademarks of the Kentucky Distillers' Association used pursuant to license.