Hometown History Series
The Power of Persuasion: 100 Years of Doe-Anderson
August 1, 2015 - February 14, 2016
The Frazier History Museum kicks off its new Hometown History Series with a retrospective on the unprecedented 100-year span of one of Louisville’s most prestigious companies, Doe-Anderson. The Power of Persuasion: 100 Years of Doe-Anderson traces the creative company’s history of serving as successful strategists and communicators for a long list of who’s who in local, regional and national clients.
Founded in Louisville in 1915 by Elmer H. Doe and joined by Warwick Anderson in the mid-1920s, Doe-Anderson is the third oldest independent agency in the United States. At more than $100 million in billings, the agency has worked with clients from one to 44 years representing budgets ranging from $500,000 to $30 million.
Louisvillians will remember memorable national advertising campaigns that featured comedians Phyllis Diller and Tim Conway touting Paramount Pickles, a quaking animated turkey begging consumers to “eat ham, please” for Fischer’s Meat Packing Company and the dripping red wax that became the signature for Maker’s Mark bourbon. In the '70s, Doe-Anderson launched the national Billy Beer brand, a product developed as a tribute to then United States President Jimmy Carter’s younger brother, who promoted the beer extensively.
The exhibit presents a wide range of the agency’s creative work as well as photos and memorabilia that highlight the people and tools of the trade that made it all happen. Items range from the original contract between Doe and Anderson to the agency’s 50th anniversary tribute in Louisville Magazine to an amazing collection of 265 customized Maker’s Mark bottles.
Visitors will be able to experience Doe-Anderson’s award-winning work in various settings, including a 1970’s living room complete with a console TV, a 60’s muscle car, featuring a live-playing radio, and a contemporary social media station. The agency’s extensive collection of awards will be highlighted including the 2014 Effie Award, the “Oscar of advertising” that the agency recently was awarded for its highly successful Kentucky KYNECT campaign.
The Frazier’s Hometown History Series was developed as part of the museum’s 10th Anniversary Celebration and seeks to explore the diverse region by providing visitors with opportunities to discover the stories of Louisville as a hometown.