Frazier History Museum

Ask the Pro- Florist

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We asked Jill Elizabeth, owner and creator of J. Elizabeth Designs, to share her insight and expertise on wedding flowers. Jill has been in the industry for nearly 20 years and has done her fair share of weddings!

We hope her advice eases the stress and confusion of picking out your wedding flowers!

What are some popular trends/ requests you have been noticing lately?

One word- greenery.  It's making a come back in a big way. 

For a bride who has no idea where to begin when ordering flowers, what do you suggest?

Go to a professional.  Start with the basics for your wedding- location, time of day, season, and colors for the wedding.  Each of these components contribute to the overall look for a wedding.  Look at photos of the florists own work and the bride should bring what inspires her; whether it be photos, Pinterest, magazines, or even paint chips.  The designer can then blend all ideas together cohesively.

What is important information you think brides should know when inquiring/ planning their flowers for their wedding?

Flowers can be a "Big Ticket" item for a wedding- dependent upon their importance.  Every wedding is unique so therefore pricing for each wedding is equally unique.  Every wedding can be beautiful on any budget.

Do you have a ballpark average of what flowers for a wedding cost?

Between 5%-15% of the overall wedding budget, but we have had weddings for less than 5% and some for more than 15%.

How did you get into the floral business?

While I was in college I worked for 2 wonderful and well established florists in Louisville.  After graduation I worked for 2 other florists- one of which we almost purchased before deciding to start our own business.  After years of establishing the company we had the opportunity to purchase another flower shop and blend their company into ours. 

What is your favorite thing about doing flowers for people’s big day?

It's the happiest day of their lives and being a part of such a joyful moment is a blessing.

In your opinion, what sets you apart from other florists?

Our staff and wholesaler.  My mother and I started the company in 2003 and have built it from the ground up.  We would not be here without the people that have come along beside us.  The team(s) we have ad through the years believe in the company as much as we do.  They are talented in their own ways- from design, to organization, to setup and delivery- there is nothing they can not do.  We would not be here without the sales team at Dreisbach wholesale- they take care of us so that we can take care of our clients.

When do you recommend people reach out to florists to figure out their floral arrangements for their wedding?

As soon as they have a date.  It's never too late.  We have even had clients who have booked us before they have a date.  We just put their names on the potential dates and wait for the exact one once it is selected.


For more information or to schedule an appointment, visit J. Elizabeth Design's website!


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