Frazier History Museum

Penelope J. Peavler

The Frazier History Museum announced  that Penelope J. Peavler, a seasoned museum and cultural attractions administrator, has been named President and CEO of the Frazier History Museum following a national search. Peavler will step into her new role on August 1, 2015. Interim Director Paula Hale will facilitate the transition.  

Peavler’s duties will include administration, operations, curatorial, education, development and marketing oversight of the 10-year old institution, which is home to a number of significant historical collections. The Frazier also presents and produces local, regional, American and international historical exhibitions.

Peavler has 25 years of experience in the museum and attractions industry as a project director, interpretive planner, advancement and marketing officer, and operations director in hospitality, retail, restaurant, attractions, training, and human resources. Most recently, she served as Director of Brand Development for Weber Group, Inc., a national design, construction and specialty fabrication firm with broad experience in branded and educational environments.  The firm’s clients include Kentucky Kingdom, Great Wolf Lodge Resorts, the Columbus, Indianapolis, and Louisville Zoos, the Children’s Museum of Indianapolis, and the Cleveland Botanical Garden.

Previously, Peavler served in a variety of roles at the Speed Art Museum, including Director of Public Information, Marketing and Membership, and Director of Special Projects. Her cultural attraction experience also includes marketing, special projects, and human resources directorships at Kentucky Kingdom and Walt Disney World. She is a faculty member at Bellarmine University in the Department of Arts Administration. Passionate about Kentucky history and originally from Frankfort, Peavler’s family roots go back more than six generations in the Commonwealth.  She serves on numerous industry association boards and has presented seminars throughout the country.

“We are so excited to have the energy and leadership skills that Penny brings to the Frazier,” said Frazier Board Chair Jane Adam. “Her knowledge of the community, experience in the industry and ability to make things happen is just the combination we need to keep Owsley Brown Frazier’s vision alive well into the future.”