As the home of the Kentucky Bourbon Trail® Welcome Center, the official starting point of the Kentucky Bourbon Trail®, the Frazier offers a wide selection of bourbon-related merchandise — not to mention over 80 different brands of bourbon.
Kentucky Bourbon Trail® Welcome Center
Our selection of official KBT®-branded merchandise includes hats, t-shirts, magnets — and of course, passports.
Brand- and distillery-themed craft objects like these are a must-have for any serious bourbon enthusiast.
Since co-founding Jefferson’s Bourbon with his son Trey in 1998, Chester “Chet” Zoeller has become a bourbon historian, authoring Bourbon in Kentucky (2009), the first authoritative catalog of Kentucky’s distilleries past and present, and Kentucky Bourbon Barons (2014). You can pick up the latest editions of these books in our store.