The Kentucky Bourbon Trail® Welcome Center
Open since 2018 and located on the first floor of the Frazier Kentucky History Museum, the Kentucky Bourbon Trail® Welcome Center is the Official Starting Point of the Kentucky Bourbon Trail®. Uncork our helpful concierge services, Kentucky Bourbon Trail® field guides, trail maps, and other trip-planning resources. While you’re here, enjoy The Spirit of Kentucky® exhibition celebrating the history, craft, and culture of Bourbon whiskey - America's only native spirit.
Bourbon Tastings and Tours
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Ready, Set, Go! Bourbon Experience
Duration: 60 Minutes
Intended for Kentucky Bourbon Trail® visitors and Bourbon buffs alike, the Ready, Set, Go! Bourbon Experience gets you a multi-brand Bourbon tasting, first & second-day admission to the museum, and much more.
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Craft Your Own Cocktail Experience
Duration: 30 Minutes
Experience how to make an iconic cocktail from our Certified Bourbon Stewards in the Craft Your Own Cocktail Experience, presented by Old Forester, at the Frazier History Museum.
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Kentucky Hug Bourbon Experience
Duration: 30 Minutes
Join us as we delve into the history of Bourbon and how it became a standard in the makings of Kentucky during our Kentucky Hug Bourbon tasting. Enjoy a flight of Kentucky Bourbons while learning more about Bourbon and leave with a feeling better than a hug!
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Flight Club
Duration: 30 Minutes
Think you know Bourbon? Time to show what you’re made of at the Frazier’s Flight Club. At Flight Club, you will be given a blind flight of three different Bourbons that will challenge your senses and teach you a thing or two about Bourbon.
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Private Tastings & Tours
We offer several unique customizable guided tours and Bourbon tastings led by one of our certified Bourbon stewards.
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Shop Bourbon
The Museum Shop sells over 90 different brands of Bourbon and a wide variety of Bourbon-related merchandise.
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Bourbon, Limited
Kentucky’s finest and rarest bourbons, straight from the distillery to your door.
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Whiskey Row Walking Tours
Starting at the Kentucky Bourbon Trail Welcome Center inside the Frazier History Museum this tour offers tastings at local distilleries with everything you need to learn about the history, distilling and craftsmanship behind our world-famous Bourbon Whiskey
Bourbon Exhibitions and Programs
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The Spirit of Kentucky Exhibition®
The Spirit of Kentucky® exhibition gives an in-depth look at Bourbon whiskey and is the perfect spot to learn about America’s native spirit.
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Spirited Design: Old Forester’s Mid-Century Decanters
Curated by Brown-Forman Archives, Spirited Design: Old-Forester’s Mid-Century Decanter brings the full collection of Old Forester decanters, packaging, and advertising together for the first time. It takes you behind the scenes to learn about the designers and processes that brought these designs to life.
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Bourbon Bottle Hall
Showcasing a massive collection of over 250 varieties, this gallery contains every bottle of Bourbon currently in production in the state of Kentucky.
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Bourbon Programs
The Frazier History Museum hosts Bourbon programs meant for connoisseurs and people getting their first peek at Bourbon. Come join us!
The KENTUCKY BOURBON TRAIL® BOURBON TRAIL™ KBT™ and KENTUCKY BOURBON TRAIL CRAFT TOUR® are trademarks owned by the Kentucky Distillers’ Association and used by the Frazier Museum pursuant to license.
Reviews of the Frazier
Fantastic museum! We spent over 3 hours here. Start on the top floor and make your way down. Very informative history of Kentucky - from Explorers to Settlers to Bourbon. Really glad we made the time to visit and started our Distillery Trail vacation here. - Jackie on TripAdvisor
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Outstanding experience. I learned more about Kentucky in the 2 hrs I spent there than in my previous 68 yrs. The displays were well thought out and extremely interesting. The museum has 3 floors of easy to navigate space. Great museum and a must see when visiting Louisville. - Larry H on Google
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We did the ready, set, go bourbon tasting there. The host was excellent and presented a ton of bourbon knowledge. They did not limit to one brand and gave a good general introduction. Highly recommend as a start to your bourbon trail tour. You also receive a pass to the History museum part. The museum part is a plethora of Kentucky history and facts. A must stop for anyone visiting Louisville. - Adventures by K. on Yelp
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Fantastic museum! We spent over 3 hours here. Start on the top floor and make your way down. Very informative history of Kentucky - from Explorers to Settlers to Bourbon. Really glad we made the time to visit and started our Distillery Trail vacation here. - Jackie on TripAdvisor 〰️ Outstanding experience. I learned more about Kentucky in the 2 hrs I spent there than in my previous 68 yrs. The displays were well thought out and extremely interesting. The museum has 3 floors of easy to navigate space. Great museum and a must see when visiting Louisville. - Larry H on Google 〰️ We did the ready, set, go bourbon tasting there. The host was excellent and presented a ton of bourbon knowledge. They did not limit to one brand and gave a good general introduction. Highly recommend as a start to your bourbon trail tour. You also receive a pass to the History museum part. The museum part is a plethora of Kentucky history and facts. A must stop for anyone visiting Louisville. - Adventures by K. on Yelp 〰️
Plan Your Visit
